Getting Started (2025)

Step 1: Find Your Niche

Your niche is the foundation of your social media presence—it’s what you’re known for and what draws people to your content.

• Start with what you love

  The easiest way to stay consistent is to create content around what you already enjoy watching or doing in real life. If you’re passionate about fashion, fitness, gaming, cooking, travel, or comedy, lean into that.

  Example: If you love thrifting, your niche could be “affordable fashion hauls” or “thrift flips.”

• Include teachable content

  No matter your niche, find ways to educate your audience. This can be “how-to” tutorials, tips, or sharing insider knowledge.

  Example: If your niche is skincare, you could make videos like “3 mistakes you’re making with sunscreen” or “How to layer your skincare products.”

• Stay broad at first, narrow later

  In the beginning, experiment with different subtopics within your niche. Use video series to focus in on the parts that perform best.

  Example: If you start with “home cooking,” you might later niche down to “5-ingredient meals for busy people.”

Step 2: Develop Your Style

Your style is your content’s look, feel, and personality. It’s how people recognize your posts before they even read your username.

• Research similar creators

  Identify creators whose content resonates with you. Look at:

  • Their clothing style

  • Their filming environments (bedroom, studio, outdoor settings)

  • Their editing style and sound choices

• Study brand aesthetics

  If you have brands you dream of working with, look at their social media. Notice colors, textures, editing style, and tone. Aim to align your style so collaborations feel natural later.

  Example: If you want to work with Aritzia, think clean, minimal, and chic. If you want to work with Gymshark, think high-energy and athletic.

• Pro Tip: Create inspiration tools

  • Curate a list of brands and creators you want to model after.

  • Make mood boards on Pinterest or Canva for visual reference.

  • When planning content, compare it to your mood board—does it fit the vibe?

Step 3: Build Your Posting Rhythm

Consistency is key, but not all content needs to take hours to make. Use two main content types: Easy Made Content and Retention Content.

Easy Made Content

• What it is: Quick, low-effort posts (one or two clips) that take less than 20 minutes from filming to posting.

• Examples:

  • Outfit checks (fit checks)

  • Quick reaction videos

  • Short tips filmed selfie-style

• Purpose: Keeps you active in the algorithm daily, fills the gaps between your big posts.

Post frequency: Daily, or multiple times per day if possible.

Retention Content

• What it is: High-effort, high-impact content with storytelling, creative editing, or a “wow” factor.

• Examples:

  • Transformation videos

  • Day-in-the-life vlogs

  • Tutorials with multiple steps and B-roll footage

• Purpose: These are your “signature” posts that make people follow you. They should feel polished and be worth saving or sharing.

Post frequency: 1–3 times per week.

Think of it this way:

• Easy Made = filler episodes that keep the show running

• Retention Content = season finales that make people obsessed

Step 4: Do What Works, Scrap the Rest

Not every post will be a hit, and that’s okay.

• Test regularly – Try new formats, topics, and styles to see what your audience likes.

• Double down on winners – When a type of content performs well, make more of it right away.

• Phase out underperformers – If something consistently flops, stop making it (or adjust your approach).

Example: If your “3 tips” videos get double the views of your vlogs, make more “3 tips” videos while still sprinkling in other content.

Step 5: Use Trends & Trending Sounds

Trends are your shortcut to higher reach—when done right.

• Always be listening – Check TikTok’s “For You” page and Instagram’s “Reels” tab daily to spot new trending sounds and formats.

• Make it niche-specific – Don’t force every trend into your content. Adapt trends so they make sense for your audience.

  Example: If the trend is a funny lip-sync, and your niche is fitness, you could lip-sync while showing a “types of people at the gym” skit.

Final Beginner Action Plan

1. Pick a broad niche based on what you love, then start testing subtopics.

2. Research creators and brands, then develop a consistent style that matches your future goals.

3. Post Easy Made content daily to stay visible, and Retention content weekly to build loyalty.

4. Track performance weekly—keep what works, adjust what doesn’t.

5. Jump on trends that fit your niche, and adapt them to your voice.